With 75% of corporate information tied to a location, mapping your data reveals insightful trends that are often not readily apparent.
Esri Business Analyst is a complete system for analyzing and visualizing your data. It is more than software, it comes complete with a wealth of high quality Canadian data so that you can immediately begin to perform deep analysis of demographic and consumer trends. Combine it with your own data and you will quickly gain a greater understanding of your customers, competition, market and trends.
Business Analyst can be deployed across your organization, accessed as a Web-based solution, or used on a stand-alone desktop.
Esri Business Analyst can be used for:
Market Planning & Site Selection
Use customer data to evaluate existing and new store locations, and evaluate your performance against your competitors. Draw market area boundaries based on customer counts or sales and calculate market penetration. Decide where to locate, relocate, remodel or close a store. Forecast supply and demand for your goods and services in a specific area.
Customer Profiling & Prospecting
Create profiles of your most profitable customers, including their location, income, demographics, spending habits and interests. Conduct drive time analysis to see how far your best customers will travel. Conduct targeted marketing campaigns and make targeted merchandizing decisions to save time and money.
Analyze sales, competition, and market penetration by location to drive decisions about geographically targeted marketing efforts. Concentrate marketing spend where it will yield the best results and gain insights into how and where customers engage with your brand via social media.
Design, analyze and manage geographic territories to improve sales, franchise, distribution networks or service areas. Visualize your current territory distribution to analyze sales or market saturation and identify gaps. Then balance your territories using your customer and existing territory data combined with demographic, business, and consumer spending data.
Esri Business Analyst is a complete system available on a number of platforms including:
Business Analyst Online (BAO)– Generate maps, analysis and reports on demographics, competition, consumers, and their lifestyles and buying behaviour using your ArcGIS Online subscription and BAO.
Business Analyst for Desktop and Server are available in Canadian and US versions. BAO is able to access data for multiple countries, by specifying which country dataset you wish to work with during your sessions.
This level of analysis would normally be out of reach for small businesses because it would be far too expensive and take weeks to conduct. Research that used to take up to two weeks can now be accomplished in a matter of minutes or hours.
- Su BakerBusiness AnalystCommunity Futures Okanagan