Customers have more banking choices today than ever before: alternative payments systems, mobile banking, credit/loyalty programs and new financial institutions. Banks that leverage location-based analysis run more efficient branches with higher profits and deposits.
At its core, banking is a location-based business. By understanding the location of customers and their transactions—both home and business dealings—a bank can better manage its branch networks and merchants and understand the competition and regulators.
Maps and analytics can help you design the right banking services for your customers by understanding where they work, relax and shop. Providing insight with Esri solutions means you can meet every customer’s needs.
Understand what trends are shifting and where so you can fill in market and service gaps, and find new opportunities for growth.
Uncover previously hidden correlations created by the interrelatedness of seemingly non-related assets and events. GIS provides enhanced insight into micro level factors like employer trends, weather events or natural trade areas where real risks exist.
Spatial analysis can help you optimally locate new branches, strategically close existing branches and drive performance with enhanced customer insights.
Real-time spatial analytics combines multiple sources of big data with mobile transactions which act like a mini-GPS to provide insight to where your offerings will best succeed.
Competition, supply and demand, and consumer demographics all impact your success. Quickly determine where to launch new products and campaigns based on current local market profiles.