Winning with Location Intelligence

Winning with Location Intelligence

Leading organizations are leveraging the power of location to run, grow and transform their business. To unlock their location intelligence, organizations are investing in people and capabilities to embed an understanding of “where” into key aspects of their business.

Location intelligence is an organization’s ability to tap into geospatial information and generate competitive insights. Organizations with well-developed location intelligence abilities use geospatial technology, data, maps and analysis at all levels to inform decisions, manage assets, engage customers and drive business innovation.

Winning with Location Intelligence: The Essential Practices

To gain a better understanding of location intelligence, Esri Canada partnered with IDC to conduct a survey of managers and executives from more than 200 Canadian organizations across several industries. The survey evaluated the perception of location intelligence among business leaders and identified the key practices that underpin an organization's location intelligence abilities, particularly those most closely associated with business outcomes.

So, what separates organizations that achieve the greatest business outcomes with location intelligence? IDC analysis revealed the following set of practices that are essential to effective location intelligence.

5 Pillars of Location Intelligence


Esri Canada and IDC also developed a model that measures the proficiency of an organization's location intelligence abilities across the practices that drive business outcomes. The survey found that, in general, organizations fall into one of five levels of proficiency – Advanced, Expanding, Emerging, Developing and Lagging.

  • 83% of respondents noted location intelligence as ‘critical’ or ‘very important’ to their organization's success.
  • Respondents indicated that location intelligence investments over the past two years have yielded improvements in business outcomes ranging from less than 5% for some early adopters to more than 25% for the most mature organizations.
  • Improved productivity was the most cited benefit realized through location intelligence. However, as proficiency increased to the Advanced level, organizations leverage location intelligence for more strategic and competitive uses, such as improved brand and reputation. Conversely, Lagging organizations tend to focus on operational or tactical improvements that result in cost savings.
  • A higher location intelligence maturity score is correlated to greater support for innovation by senior management.

Learn about the essential location intelligence practices of high-performing organizations. Download the IDC InfoDoc and contact us for more information.

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